Alicia Keys‘s “Digital Death” campaign last week has raised $1 million for her charity Keep a Child Alive.
Celeb staged “digital deaths,” vowing to remain offline from Twitter and Facebook until fans donated money. All the proceeds benefited Keys’ charity for families affected by HIV and AIDS in Africa and India.
Supporters included Keys, Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, Usher, Jennifer Hudson, Khloé Kardashian, Lenny Kravitz, Jay Sean, Swizz Beatz, Serena Williams and Janelle Monáe.
After raising $500,000, they all returned to their social networks. An additional $500,000 donation was matched by billionaire philanthropist Stewart Rahr.
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